Auditable rules
A score says how likely. A decision says why.
That means the business can review the logic, change the logic, audit a decision, and explain it to an internal stakeholder.
A typical score
Churn risk: 78%.
No visible basis for the number.
A LiftMiner decision
Eligible because this customer has three completed orders, $412 in historical revenue, is 34 days beyond their normal reorder interval, is subscribed to email, and has not received this campaign in the last 21 days.
Illustrative example.
Evidence
Every inclusion and exclusion carries its evidence.
Each customer record shows the conditions they satisfied, or the reason they did not qualify.
- Completed purchases
- 3 (needs 2+)
- Beyond expected reorder window
- 34 days
- Historical revenue
- $412
- Email consent
- Valid
- Campaign contact in past 21 days
- None
- Exclusion conditions
- Clear
Routed to the client's Klaviyo audience. A random share of eligible customers is withheld as the holdout.
- Completed purchases
- Meets policy
- Beyond expected reorder window
- Overdue
- Historical revenue
- Meets policy
- Email consent
- Unsubscribed
- Campaign contact in past 21 days
- None
- Exclusion conditions
- Clear
Overdue and historically valuable, but unsubscribed. Never enters a contactable audience.
What is preserved
The record behind each decision.
LiftMiner is designed to keep an auditable record from the data to the outcome.
- Data freshnessWhen the source data behind the decision was last updated.
- ConditionsEach condition in the policy and the value the customer had.
- EligibilityWhether the customer qualified, and why.
- ExclusionsWhich suppression or exclusion rule removed a customer.
- Audience assignmentWhether the customer was contacted or held out.
- Measured outcomeWhat the customer went on to buy, compared against the holdout.
AI evidence
AI extracts a condition. The source text stays attached.
For the planned AI layer
The goal is not “ask AI to guess what a customer feels.” The goal is to extract a usable condition from text while retaining the supporting source evidence.