Contact safeguards
Revenue logic never overrides communications policy.
Consent is fail-closed. If permission is unknown, the customer is not included in a contactable audience. A customer can be overdue, valuable and still excluded.
Consent and channel status
Unsubscribes and channel-level subscription status are checked before eligibility is granted.
Contact-fatigue windows
Recent campaign exposure is counted so the same customers are not contacted repeatedly.
Exclusion conditions
Cancellations, refunds, chargebacks, fraud flags and campaign-specific suppression rules remove customers from the audience.
AI only with retained evidence
Where AI extracts a signal from CRM notes or quiz answers, the source text stays tied to the decision. An AI statement alone never becomes an unexplained marketing action.
Feedback does not override consent
A customer’s survey response may create a recovery or suppression signal, but it does not create marketing permission. Consent, unsubscribe status, service requests, and campaign fatigue remain separate conditions.
See how feedback is handled