Improve the funnel
A standing policy at every stage of the customer funnel.
LiftMiner works on customers already in your data. It finds who is eligible to act at each stage, sends that audience to your existing stack, and proves which campaigns created revenue.
- STAGE 01
Signal captured
A quiz answer, stated goal or CRM note shows what the customer wants. The source text stays attached to the decision.
- quiz_response = present
- email_consent = valid
- active_exclusions = none
- STAGE 02
Second order
Purchase count and tenure find customers who bought once and have not returned, held to the same consent and fatigue rules.
- completed_orders = 1
- tenure_days > T
- days_since_campaign > Y
- STAGE 03
Reorder window
Expected reorder timing comes from actual purchasing patterns. A customer enters the audience the day they pass it.
- completed_orders >= 2
- days_past_expected_reorder > 0
- historical_value >= X
- STAGE 04
Higher value
High-value customers and next-best-product relevance get their own policy, separate from the reorder audience.
- historical_value >= X
- product_relevance = match
- days_since_campaign > Y
- STAGE 05
Engagement decline
Falling engagement is a condition, not a report. Customers who meet the policy enter the audience automatically.
- engagement = declining
- email_consent = valid
- days_since_campaign > Y
- STAGE 06
Reactivation
Lapsed customers who become newly engaged, or meet the reactivation policy, re-enter without a manual rebuild.
- lapsed = true
- newly_engaged = true
- active_exclusions = none
Example policies. Thresholds T, X and Y are set per client.
Why it pays
More profitable because every step is checked.
Existing customers, existing data
The revenue is already in your customer base. Policies find who is eligible to act on it now.
Contact that stays inside policy
Consent, fatigue and exclusion checks run before an audience leaves LiftMiner, so revenue logic never overrides communications policy.
Only caused revenue counts
A randomized holdout separates campaign-caused revenue from normal purchasing, so campaigns that create no lift are visible.